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Eric Wang

Customer Research Basics for International Students

Practice simple customer research tasks used by small teams.

Intro video placeholder

Learning outcomes

  • Understand the project brief and client problem.
  • Create a structured deliverable suitable for portfolio evidence.
  • Explain your process clearly in CV, LinkedIn, and interviews.

Lesson list

  • Lesson 1: Project introduction
  • Lesson 2: Understanding the client problem
  • Lesson 3: Research and planning
  • Lesson 4: Create the deliverable
  • Lesson 5: Submit your evidence

Project brief

Complete a guided project outcome: Survey and research notes.

Student evidence

Downloadable checklist placeholder, uploaded work sample placeholder, mentor feedback placeholder, and portfolio evidence summary.